Animation is not just children’s cartoons and something you dab around with on MS Paint. It is a very powerful tool that, if utilized in a strategic manner, can bring about astounding success for the business. The use of animation is business forms a part of digital marketing. To put it broadly, digital marketing means marketing via channels other than the traditional medium. Animation, used as an effective web tool, is an important component of digital marketing. A simple 2D or 3D animation can bring alive even the most boring and mundane aspects of the business and make the viewer interested in the animation. Animation can be used per se, or as part of a greater frame such as a video, advertorial, a running banner, etc. There are many applications and benefits of using animation as a digital marketing tool.