Facing and beating the competition in this era of digital technology calls for techniques that helps the business better than the standard text and visual communication. Video technology offers a versatile platform and an engaging interface to communicate with customers in an effective manner. Using explainer videos as a marketing tool help in creating a lasting impression on the viewers. These customized videos are an excellent way to grab attention in the virtual world. They help businesses create a viral stir that helps in driving brand value, enhancing recognition and generating leads, among others.
An explainer video is a short film that gives a clear picture of what the product or service is. It uses visual formats or animation to communicate a message in a very effective manner. Businesses can give a complete picture of the brand in terms of the way it looks, how to use it and what it has in store for the user. It makes the buying decision quicker and easier and is appreciated for the same by the viewers.
Advantages of Using Explainer Videos
- Ability to communicate using both audio and video, thereby increasing the effectiveness of the message
- A more entertaining and engaging format to connect with the past, present, and future customers
- Can be shared on client sites and various social media platforms
- They are far more engaging than simple text communication. Holds user attention for a considerably longer period as they listen to the story
- A lot of information can be shared in a short video than through text or images
- They not only provide information but also acts as an emphatic call-to-action message for the audience
- Extremely customizable for various usage, target audience, etc.
The main intention of an explainer video is to remove all the elements of guess work from the minds of the consumer. These special videos hit the target where it is needed. Using an explainer video on your website can help you to explain your brand’s mission and values, or can pitch a new product or idea to your audience.