What is Video Marketing?
Video Marketing is an effective strategy that integrates engaging video into your marketing campaigns. It includes the use of videos to promote and market your product or service, build customer rapport, educate your customers and increase engagement on your social media channels.
We list out why Videos are a great type of media and how in today's times, Video Marketing has become the need of the hour!
1. Retention rate of videos is high
In today’s digital age, it is vital for sellers to invest in marketing strategies that create a lasting impact on customers, whilst helping you overcome increased content saturation and reduced attention span of viewers.
This is where Video ads are your best bet.
Videos have the power to create a connection like no other media. They help display emotions effectively and desired responses such as joy/pride/anger/nostalgia can be evoked within your viewers. And the more people connect with your content, the more they’re likely to remember it.
2. Videos help you narrate a story (Show your viewers, don’t tell them)
If used well, storytelling can strengthen every campaign and social media effort. Stories are a great way to create memorable, long lasting connections with your target audience and when it comes to storytelling, it doesn’t get better than videos!
Exactly why movies in a cinema hall are able to keep us glued for more than 2 hours and yet most marketers fail to engage users for mere 2 minutes.
3. Great for your Social media
Video ads and social media are a match made in heaven!
A video ad posted on social media has a greater likelihood of reaching a vast audience. Moreover, people can share your video ad on these platforms which in turn increases views and engagement on your video.
While customers are scrolling through social media, a powerful video ad would help grab attention. Videos communicate more in sight, sound and feeling than words or images alone, making that a primary reason as to why people can’t get enough of videos on social networks.
4. Videos work as SEO Boosters
Have you ever faced a dilemma where you desperately wanted to boost your SEO but didn’t know what to do? Well, good news is, Video ads are like SEO cash cows.
Engaging video content will help your brand grab more views, and with a powerful CTA, you can effectively drive this traffic towards your website. Moreover, Google loves videos! In fact, You’re 53 times more likely to show up first on Google if you have a video embedded on your website. As people spend more time on your website, watching those videos, it leads to a significant improvement in your SEO.
5. Videos drive higher conversion rates
A well formulated, high-quality video can help you maximize conversions and pave the way to repeat customer purchases. Videos are also crucial in building trust and a long lasting relationship with your customers, which are your biggest assets when it comes to encouraging conversions.
Customers love getting as much information about a product as possible before purchasing it, and by showing a video that displays your product, and how it would solve the customer’s problem, increases their confidence to purchase that product.
Statistics don’t lie. And as per research, Viewers are 64% more likely to make a purchase after watching a product video about it.
When conceived, created and distributed effectively, digital video advertising has a unique ability to forge a connection with the viewer almost instantaneously and draw them into a unique visual experience. Video Marketing is an absolute treasure for marketers waiting to be fully embraced!
Impressed by the power of video marketing? Get in touch with us at info@homeroadfilms.com or give us a call at +91 9910326002 to get a unique and outstanding video created to enhance your Brand’s Video marketing efforts!
