What is Video Marketing?

Video Marketing is an effective strategy that integrates engaging video into your marketing campaigns. It includes the use of videos to promote and market your product or service, build customer rapport, educate your customers and increase engagement on your social media channels.

We list out why Videos are a great type of media and how in today's times, Video Marketing has become the need of the hour!

1. Retention rate of videos is high

In today’s digital age, it is vital for sellers to invest in marketing strategies that create a lasting impact on customers, whilst helping you overcome increased content saturation and reduced attention span of viewers.

This is where Video ads are your best bet.

Videos have the power to create a connection like no other media. They help display emotions effectively and desired responses such as joy/pride/anger/nostalgia can be evoked within your viewers. And the more people connect with your content, the more they’re likely to remember it.

2. Videos help you narrate a story (Show your viewers, don’t tell them)

 If used well, storytelling can strengthen every campaign and social media effort. Stories are a great way to create memorable, long lasting connections with your target audience and when it comes to storytelling, it doesn’t get better than videos!

Exactly why movies in a cinema hall are able to keep us glued for more than 2 hours and yet most marketers fail to engage users for mere 2 minutes.

3. Great for your Social media

Video ads and social media are a match made in heaven!

A video ad posted on social media has a greater likelihood of reaching a vast audience. Moreover, people can share your video ad on these platforms which in turn increases views and engagement on your video.

While customers are scrolling through social media, a powerful video ad would help grab attention. Videos communicate more in sight, sound and feeling than words or images alone, making that a primary reason as to why people can’t get enough of videos on social networks.

4. Videos work as SEO Boosters

Have you ever faced a dilemma where you desperately wanted to boost your SEO but didn’t know what to do? Well, good news is, Video ads are like SEO cash cows.

Engaging video content will help your brand grab more views, and with a powerful CTA, you can effectively drive this traffic towards your website. Moreover, Google loves videos! In fact, You’re 53 times more likely to show up first on Google if you have a video embedded on your website. As people spend more time on your website, watching those videos, it leads to a significant improvement in your SEO.

5. Videos drive higher conversion rates

A well formulated, high-quality video can help you maximize conversions and pave the way to repeat customer purchases. Videos are also crucial in building trust and a long lasting relationship with your customers, which are your biggest assets when it comes to encouraging conversions.

Customers love getting as much information about a product as possible before purchasing it, and by showing a video that displays your product, and how it would solve the customer’s problem, increases their confidence to purchase that product.

Statistics don’t lie. And as per research, Viewers are 64% more likely to make a purchase after watching a product video about it.

When conceived, created and distributed effectively, digital video advertising has a unique ability to forge a connection with the viewer almost instantaneously and draw them into a unique visual experience. Video Marketing is an absolute treasure for marketers waiting to be fully embraced!

Impressed by the power of video marketing? Get in touch with us at info@homeroadfilms.com or give us a call at +91 9910326002 to get a unique and outstanding video created to enhance your Brand’s Video marketing efforts!

If you are a B2C brand, in this fast-paced digital world, by the time one can say the word ‘Floccinaucinihilipilification’ your users have scrolled multiple posts and content pieces.

If you are a B2B brand, you are dealing with likeminded people, who may not often be as easily convinced of the benefits of your service/product. 

Similarly, for effective communications struggles faced by B2I, B2G just about anyone, there is one solid solution- video marketing. 

The statistics regarding the popularity of video marketing don’t lie—and if you’re not on the bandwagon now, you’re missing out on the future of marketing Numerous studies have shown that 84% of consumers have been convinced to make a purchase after watching a video and that 81% of businesses with an explainer video on their homepage said the video increased sales.

The most popular types of marketing videos today are, Explainer videos. They are usually 90 seconds or under and they come in many forms, from 2D animation, to 3D animation, or live-action shooting etc.. They can also communicate the message in any tone you want. That means there’s a wide variety of design options and emotional tactics to communicate your businesses’/ company’s messaging.

Surely you have heard enough about the importance of video marketing, if not you can check out our blog on it here <link>. But ever wondered, what the behind the scenes process actually is? How do production houses such as Home Road Films, take what you want to say, which would traditionally probably be a long boring PPT, and convert it into a powerful and marketable tool?

Instead of just telling you each step, we’ve decided to do a series, so that each step gets an indepth look.

It all begins with a solid structure and step one of the process, Conceptualisation and Scripting.

• The first step is identifying your target audience, and keeping them in mind while executing all the following steps.
• The second step is to get clarity on some key questions-  marketing goals, purpose of video, emotional response you want from the audience and call to action.
• Once the first two foundation steps are in place, we understand your brief, study it, dissect it and weave a concept that works for both effectively sharing the message, as well as being marketable.
• While writing a script, we have to keep in mind a certain flow, we have limited words at our disposal, since most effective marketing videos are usually 60-90 seconds and in rarer cases 90-120 seconds.
• The art lies in finding that balance between storytelling and having as many words possible talk about the brand/product/service. You have to equally carefully weigh the amount of information you are sharing with your audience as you don’t want to overwhelm them.

Once the script is locked by the client, we then proceed onto the next stage of production, Storyboarding.

Subscribe to stay posted for our blog on the art and process of storyboarding!