Alt
Case Study

6 testimonial videos along with 1 tutorial video were created for alt. The motive was to demonstrate the usage and highlight the benefits of alt vape over regular cigarette smoking.

Script

As part of the pre production process, customers of alt were contacted and the feedback and reviews received were then incorporated into the Script.

Storyboard

A vital part of the pre-production process, storyboarding happened right after location scouting. Mood shots were sketched out in order to set a seperate vibe for each film, and to achieve efficiency by receiving client approvals before commencing production. 

Production

The production was completed over a period of 2 days. The films were shot in various locations, depending on the story and the vibe of the film. The process began with the standard technical setup, followed by a test run with the actors (customers) and then Lights, Camera, Action!

Behind the Scenes

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