MG Motors - Home Road Films

MG Motors
Case Study

Campaign films along with their respective teasers and an overall case study video were created for MG Motor's renowned "Recreate the Magic" Social media campaign. The campaign was created for promoting the launch of MG Motor's new SUV in 2019, whilst staying connected to their glorious history.

Brief

The brief was to create engaging videos, using vintage MG print ads for the social media vertical of their mega campaign called 'Recreate The Magic'. This social media campaign had two categories, consumer and creative.

Concept & Production

They say a picture can speak a thousand words, taking from this HRF's approach was to come up with different storylines for each of the images, while still retaining the essence. After subsequent brainstorming, using some of the most iconic ads of the lot, a total of 5 campaign films were curated. 4 as part of the consumer phase and 1 for the creative phase of the campaign. Post execution, every film was true to the original feel of the images, but with a twist.

Creative Campaign
Safety Fast Film

In our pursuit of "Recreating the Magic", various MG ads were used to create a storyline set in the vintage era. The film highlighted the witty and fierce emotions felt by people depicting their excitement and enchantment towards MG.

Consumer Campaign
Your Mother Wouldn't Like It

Each ad with this tagline had a story to tell, which we aspired to bring to life. This campaign attempted to rewrite history and was targeted primarily towards the millennials and modern day youth.

Coverage

The campaign was a huge success, having received participation from creators and consumers across the globe and coverage on various prominent pages.