HCL Imagine

HCL Imagine
Case Study

A cinematic brand film was created for HCL Infosystems, describing the company in all its glory, highlighting some of their most significant milestones through the years and their pioneering work in the technology industry.

Brief

HCL Infosys wanted us to visually depict the story of their journey and profound growth over the years. HCL in itself is a tech company, but deals with clients pan-industries and wanted this film to reflect that diversity.

Script

After thorough research, the script for the HCL film was drafted, keeping in mind their most celebrated accomplishments and inspiring brand journey.

Sketched and Coloured Storyboard

At this stage, all the shots were mindfully sketched and then coloured, corresponding to the chosen look, style and colour pallette for this film.
Drag the arrow below to see the sketch to colour transition

Graphics

Since the film is a blend of 2D/3D elements and a variety of colours, styles and graphics, the idea was to maintain colour continuity and orchestrate seamless transitions between shots, in order to create an overall film that looked cohesive.

Animation

Visual effects, transitions, and a strong Voice Over coupled with a background score that helped built momentum were added to the film to craft a picturesque film that would create a lasting impact on the viewers.