If you are a B2C brand, in this fast-paced digital world, by the time one can say the word ‘Floccinaucinihilipilification’ your users have scrolled multiple posts and content pieces.

If you are a B2B brand, you are dealing with likeminded people, who may not often be as easily convinced of the benefits of your service/product. 

Similarly, for effective communications struggles faced by B2I, B2G just about anyone, there is one solid solution- video marketing. 

The statistics regarding the popularity of video marketing don’t lie—and if you’re not on the bandwagon now, you’re missing out on the future of marketing Numerous studies have shown that 84% of consumers have been convinced to make a purchase after watching a video and that 81% of businesses with an explainer video on their homepage said the video increased sales.

The most popular types of marketing videos today are, Explainer videos. They are usually 90 seconds or under and they come in many forms, from 2D animation, to 3D animation, or live-action shooting etc.. They can also communicate the message in any tone you want. That means there’s a wide variety of design options and emotional tactics to communicate your businesses’/ company’s messaging.

Surely you have heard enough about the importance of video marketing, if not you can check out our blog on it here <link>. But ever wondered, what the behind the scenes process actually is? How do production houses such as Home Road Films, take what you want to say, which would traditionally probably be a long boring PPT, and convert it into a powerful and marketable tool?

Instead of just telling you each step, we’ve decided to do a series, so that each step gets an indepth look.

It all begins with a solid structure and step one of the process, Conceptualisation and Scripting.

• The first step is identifying your target audience, and keeping them in mind while executing all the following steps.
• The second step is to get clarity on some key questions-  marketing goals, purpose of video, emotional response you want from the audience and call to action.
• Once the first two foundation steps are in place, we understand your brief, study it, dissect it and weave a concept that works for both effectively sharing the message, as well as being marketable.
• While writing a script, we have to keep in mind a certain flow, we have limited words at our disposal, since most effective marketing videos are usually 60-90 seconds and in rarer cases 90-120 seconds.
• The art lies in finding that balance between storytelling and having as many words possible talk about the brand/product/service. You have to equally carefully weigh the amount of information you are sharing with your audience as you don’t want to overwhelm them.

Once the script is locked by the client, we then proceed onto the next stage of production, Storyboarding.

Subscribe to stay posted for our blog on the art and process of storyboarding!