IQ World - Home Road Films

IQ World
Case Study

A total of 3 films were created for the launch of the new educational platform IQ World. The idea was to introduce the platform in a fun and visually amusing manner in order to engage with the audience.

Concept

Iconic personalities who were trendsetters in their respective industries were chosen. Each film had a character based on these icons, and a storyline was created merging the benefits of the platform along with the industry represented. Of the 4 characters pitched, 3 were shortlisted.

Look Samples

The look of the film plays a pivotal role in determining the overall feel and vibe of the film. For this purpose, 3 different look samples were created and presented for the character of Elvis, out of which 1 style was selected and approved by the client.

Script

After thorough research into the story of these characters, separate scripts were carefully drafted for each video, keeping in mind the unique and special characteristics of these personalities.

Sketched and Coloured Storyboard

After locking on the character looks and the scripts, the flow of the story was sketched out.
The sketched shots were then coloured as per the selected colour schemes.
Drag the arrow below to see the sketch to colour transition.

Animation

Post approval of the coloured shots by the client, animation of the videos commenced. The characters and design elements were brought to life and suitable voice overs and music were added to the respective videos.